A company called Splitsecnd (without the "o") approached me about developing a logo. They explained that the logo also needed to function as the only button on their device, which detects crashes and calls emergency responders with vehicle location. Passengers can also talk to emergency dispatchers directly through the device. My challenge was to find a way to integrate the ideas of car, emergency responder, phone call, and location into one simple symbol for the user that was also stylish enough to function as a logo. I developed the icon, but I did not design the logotype.