This is the case study video for Social Soundscape, an online experience for SXSW 2014 that made Austin, TX into a giant 3D synthesizer—turning location data from tweets into music. My creative partner and I came up with the concept and helped art direct the project. Users "played" the synthesizer by tweeting about SXSW while in Austin. Longitude (West to East) established a tweet's temporal relationship to other notes, while Latitude (North to South) corresponded with pitch (high to low). Tweets were "played" multiple times before being deleted from the score, and digital instruments were chosen and changed in real-time by an algorithm. With no app to download and no login necessary, anyone with a web browser could view and listen to the music as it was generated. This project won three FWAs (Favourite Website Awards), which included Site of the Day, Mobile Site of the Day, and Adobe Cutting Edge Project of the Week. It was also a finalist for a Cannes Lion, Awwward, and Clio Award.